If you?re a business person, you may well be asking yourself this question. Or, maybe you?re a consumer and want to know why businesses are starting to dedicate more time and money to it. It?s a good question that?s worth asking, because even though we?d all love to do more to help our environment to thrive, the reality is that consumers and businesses sometimes have other priorities. However, I?m here to tell you that environmental accounting and reporting is about much more than just saving the earth.