Is ‘Insetting’ the new ‘Offsetting’?

There has been a fierce debate about the benefits of ‘carbon offsetting’ and the associated term ‘carbon neutral’. This paper does not seek to add to this polarised discussion, instead we seek to describe an emerging trend which we call ‘insetting’ amongst leaders in the corporate sector. ‘Insetting’ is a new paradigm which can better support businesses as they seek to respond to the challenges presented by the transition to the low carbon economy.

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